Questionable Science Behind Academic Rankings
nytimes.com
nytimes.com
The decision to rank them based on students' decisions of where to attend may be questionable, but at least the "science" is straightforward.
I'm not implying that the current system is a a good one.
For certain characteristics of colleges, I believe it is fair to see students and parents as informed consumers; e.g., when considering cost and prestige, they probably do a good job. Without anything to substantiate this, I would also guess that students do a reasonably good job of selecting institutions that will make them employable (we're getting into fuzzy territory so I don't want to make too strong of a claim).
But I agree that this method of ranking colleges would not translate into a ranking of universities as greater entities. If Kenyon suddenly made tuition free for everyone, they might lure away enough students to become the "Best" in my rankings, but it would not therefore follow that Kenyon's academic output trumps that of Princeton.
I really don't know the answer either. Being surrounded by other smart students, class size, specific teachers, research opportunities, campus culture, student body diversity, etc?
I think the biggest thing about going to college is that it's totally different than what you've experienced before. A prospective student will necessarily be deciding on very incomplete information. Unfortunately, you probably need about a semester's worth of experience before knowing if a given school were truly a good fit...
* For Northwestern, my GPA was very low while my test scores were probably abnormally high.
As an example, one of the inputs is percentage of alumni who donate. So one large school has a gigantic push every year to get just one dollar from every alumni that they can. I actually sat in on a seminar where somebody from the university broke down all the bizarre things they were doing with admission, freshman retention, alumni relations, and so-on, just to game US News and World Reports.
But more often than not, I find that university ranking is mostly to measure how endowed a university is, no pun intended. If a university--particularly a well-established research university--were so good, why couldn't it turn a mediocre student into a star student?
(Went to Arizona State; not exactly high on the US rankings)