Ironic that participants were initially contacted via FB ads.
In light of the recent "Research" app disclosure, and that in both cases a fee was paid for participation, it makes me wonder what people won't do for a few extra dollars in their bank account given a similar scenario.
The NYT article is almost apologetic about its inconclusiveness. I might wonder - should I happen to be wearing my tinfoil hat - that it is designed as a means of placation, an ode to the status quo, rather than a deterrent for the average consumer.