Where does the growth come next though? Do they need to diversify their revenue streams away from advertising? Do they just start paying out dividends or can they really reinvest earnings at a sufficient return to satisfy shareholders?
They did selectively start buying back shares recently as a form of capital return. I'd expect that to continue to the extent the stock remains modestly priced versus the business growth rate.
If all they do is keep on the same path, they easily get from here to $100+ billion in sales by doing nothing special beyond what they're already doing. Plus ~$35 billion in profit to go with it.
A mere 6% average sales growth per year for the next ten years gets them to $100b in sales. More likely, they get there in fiscal 2022 without much trouble.
I'm amazed they haven't taken a crack at Google with a search engine in their app. Imagine how valuable combining Facebook's data with the user intent of search? A lot of users would never leave the facebook app on their phone if they could get a search engine that's halfway decent. It seems like they are leaving a ton of money on the table as it stands
If its too much to develop their own maybe they could team up with Bing or something?