The way that non-dualists (those that see a single consciousness of which our own awareness is an aspect <-- not a great definition) approach this is from the basis that consciousness is primary and the physical manifestations that exist around that flow from consciousness. So, from that perspective, physical rules that govern rocks are actually subordinate to consciousness.

Non-dualism doesn't make any sense to the rational mind, non-dual realization usually arises in someone that has explored the realm of their own personal consciousness very deeply (meditation, contemplation, psychedelics, hypnosis, lucid dreaming, etc).