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it's really really hard to rank post 2014 era just because you want it to work. The internet is a big-boys-only club now. Things were easy 10 years ago and those who benefited from the free ride by Google SEO, Facebook and Twitter around a decade ago, are now multi millionaires and billionaires and lecturing everywhere how to build a great business while it wasn't actually their unique genius that made it happen in the first place.

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> It's really really hard to rank post 2014 era just because you want it to work.

You can blame grey-hat and black-hat SEO for that. It's also why the quality of Google Search more generally has tanked, especially for non-trivial searches: it seems that Google is desperately trying to always play it safe and give zero incentive to potential spammers, even if this screws some users over in the short term. Bing and DDG are a lot better these days if you're looking for something highly specific, weird or uncommon, while Google is surprisingly fine for common, even trivial/mindless searches.

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