I believe it's valuable to society that FB is revealed as the advertising giant they are, but there are other companies with their fingers in the pie that should be treated similarly - maybe our bandwidth just isn't sufficient to sustain negative coverage against multiple targets, that actually wouldn't surprise me.
- Traditional online media has been looking for an online advertising giant to attack for a while, Facebook was the first to be involved in a national scandal (Google is bigger but they're "Not Evil"). They want to regain some control of their advertising income
- Democrats blame Facebook for electing Trump
- Republicans blame Facebook for moderating from the left (doesn't help Zuckerberg was courting the Clintons and actively assisting her during the election).
- Privacy advocates want a focal point for the issue of online privacy and data mining.
The real question is: who doesn't hate Facebook right now?