I ask because I'm interested in a tv and the prices are starting to enter the realm of sanity (IMHO).
I have a 2010 Plasma, and people said that would suffer from burn-in. The only issue I ever had with it is when I left a game or menu up for several hours, and a shadow image would be left. The smudges went away pretty fast when something else got displayed, and all is well 9 years on.
So ... does anyone know how bad the OLED problem is? Is it a bit overblown like the concerns about SSD writing shortening their useful lives? Or is this really something to be concerned about, and the industry is trying to brush it under the carpet?