The first few sentences are silly. Biking and running are on opposite ends of the tinkering with gear spectrum.
Sure you can spend thousands on a fancy carbon fiber machine and thousands more on accessories, but it's not a requirement. Even if you want to compete seriously, by the time it makes a noticeable difference manufacturers would be offering you bikes.
But pretty much all that is optional and the rate of performance return for investment is minuscule in running compared to biking.
If you shop around you can get good enough running shoes for $50. After that you need shorts, underwear that won't chafe a couple shirts (and possibly a sports bra). For under $100 you can have everything you need to train for and complete a marathon.