Not sure about that. Wouldn't the "right thing to do" be to not auto-renew the account? Suspend the account after the trial until the user logs in and confirms the renewal?
> Wouldn't the "right thing to do" be to not auto-renew the account?
I suspect we sometimes conflate "right" and "convenient". I am curious, don't most people (especially those with technical chops) just drop a calendar event as a reminder?
The worst scenario is when the subscription begins and the user has forgotten the cancelation date. A link could be embedded in the email to say yes or no. It must be profitable not to do this for some.