The perfect cuppa (2005)

"For their six-page classic, the British Standards Institution was awarded the 1999 Ig Nobel Prize in the field of Literature."

It's odd that they don't mention that the Ig Nobel prize[0] is a parody of the Nobel.

[0] https://en.wikipedia.org/wiki/Ig_Nobel_Prize

Actual standard[0]

[0] - https://www.mus-ic.co.uk/images/blog/2006-04-27/bs_6008.pdf