Learn Something Every Day
cargocollective.com
cargocollective.com
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First thought - "this is silly."
Second thought - "might as well click another. they've already got me here and it'll just be another few seconds.."
Third thought - "oh my god, I've been here for 5 minutes and I'm still clicking!"
Concept proven. A job well done. Startups should be taking notes.