But what people seem to forget about is that waterfall is actually cheaper in those cases where you have a clear understanding of the needs, the end product, and actions and tasks you need to do. This is usually the case in banking - you usually have a box product you need to customize and integrate (the toughest part, and processes are pretty much set (also strongly determined by the regulatory requirements). Hence, most innovations are just automation of specific process steps.
Another thing to consider is that the people in the bank are used to work in this way, so it removes some traction and gets you up to speed faster.