> The product was not the paper but just this entire morning experience - coffee and newspaper. And the idea that different family members would grab different sections. It was totally incredible.

I don't think it's even the experience that mattered. What newspapers never realized was that they're in the distribution business, people were paying them to print out their content and deliver, they were never really paying for the content itself. The internet made the distribution business obsolete and now they have nothing to offer.

We saw the same with the music business, it wasn't the songs we were paying for, it was for them to distribute the music in a format that's convenient.

Now we're seeing the same with online video, everyone keeps trying to make proprietary content to get subscribers but people just want a dumb pipe to deliver everything.