Apple is a very profitable company, with massive cash flow. I would love to know why their laptop lagges in hardware. Seriously can’t they hire 200 people to work on it or on iOS and really crush the competition
They are crushing the competition, their profits show that and profits are the ultimate goal.
The word 'they' suggests some kind of hive mind at work. In reality it's more like 1 - 2 people at the top making decisions.
If those people drag their heels for ever, or just don't care it won't happen.
The real question is why should they care. I mean even if you give them stocks, by the time they vest, they would have got their money. After that you can go work for whomever you like.
So why should these people care?
Apple’s executive team is not known for ditching the company the moment their stocks vest.