Particularly when they make $200 billion per year in revenue.
Yes you don't want to be a total one trick pony, but if you do everything, you do nothing well.
Sometimes that's true, but I think that most often, these kind of transactions (M&A, spin-offs etc) are the result of political gaming on top of companies, rather than driven by actual business or financial needs. Top managers play their own game very well, and at the end of those transactions usually there is a bonus paid out, no matter the results 5 years down the road. It's not as if verticals within a large company hadn't their own specialized staff, focusing on their own products.
Is this absolutely the reason the laptops are a bit crap? No, but it is plausible that the lacklustre offering in hardware comes from the lack of it being a priority for the company. It certainly doesn't feel like a priority for them, and the offering doesn't feel like a lot of strategy has gone in to how it has evolved over the last few years - contrast that with the iphone.
I wouldn’t touch a Mac laptop with a ten foot pole except for maybe the Air if I was desperate, but the iMacs and Mac Minis are tempting. I don’t do development anyway without at least two external monitors and my favorite keyboard/mouse combo.
I think the reason why they don't rev their hardware as frequently as they could is because it doesn't pay to. The number of people choosing between a Mac and a Dell who go for the one with the newest processor has to be vanishingly insignificant.
In my view, people have a clearer picture of how much disk storage they want--the usage meters on their phones help drive that home. Other than that, they are confident that the machine they get today will be faster than the one they bought 4 years ago. But I suspect usage patterns have changed (e.g., more time in the browser; games are played on phones; etc.) so that speed bumps aren't the primary reason why people upgrade, anyway.
They are charging the same for almost two years old hardware than they would if It had been updated, but the user gets a worst product, and in the long run, experience.
Seriously, the GPU is the only thing you're likely to get a big win from at the consumer level, and you're restricted to intel's shitty IGP until you get to the top end MacBook Pro. Again: you are exceedingly unlikely to get a real day-to-day performance increase from the high end intel mobile cpus on a core-for-core basis, and adding a tonne of cores just eats your battery life (hell, ram alone is a significant power drain for laptops, hence the last gens 16gig limit)
Very often "cheaper alternatives" have stability issues like crashing. Or plug / unplug problems. Stability is more valuable than the quiet although silence matters when the entire rest of your workspace is silent.
The build quality for these enclosures is obviously cheap and low quality. You can tell by when you work with the ports on them.
Also, none of these builds have been supported by Apple. This product was cooperatively designed with Apple so the support is excellent. You have one Thunderbolt 3 cable for all of the things to the mac.
So the price is actually good for what it is.