When should we start talking to possible investors. Before we launch, to get initial feedback? After we launch, when we test the acceptance of our product? Six months later, when we are profitable or not?
What is the best strategy to approach them? Just send them an introductory email about our product?
Feedback highly appreciated.
Investors like to see traction in your product, and if you lack it, they'll continually label you as "early."
Avoid cold calls unless you have no other way in. Get introductions through your network.
If you live in the US there should be meetups and/or conferences within driving distance.
Take the time to start building those relationships as soon as possible.
So I guess it is a matter of getting advice early and funding later.
Instinct tells you a more personalized approach is better, but pitching services look like a good alternative, if not, why angels subscribe to them?
Pitching services are good to cast a wide net but just keep in mind that there are tons of start-ups that are blasted out on those channels so it's a bit harder.
Definitely try to get meetings just to talk and discuss early rather than asking for money. If you get them interested and engaged in more of an advice perspective, they tend to be more interested later down the line.