You need to put FREE in big red letters at the top of your webpage. It's on there a few times but buried so it doesn't stand out. The word "non-profit" also needs to be more prominently mentioned.
Whether it's sneaky medical billing or identity fraud, the about-to-be-bankrupt are _really_ gun-shy about being scammed and this additional marketing effort would pay huge dividends.
Most people don't realize how crooked the whole "education course" thing is. Congress in its infinite ignorance decided that bankruptcies were due to lack of education (easily debunked) but that doesn't stop them from making every single chapter 7 applicant take hours of compulsory courses. Do you offer the courses as a free standalone product (one that's accredited)? That'd be a huge selling point by itself.
"Turbotax for Bankruptcy" carries a lot of negative connotations, because you're not rent-seeking regulatory captors. Should make it "free turbotax for bankruptcy".
Just as a small percentage of turbotax filers have to deal with audits, hearings, and the occasional fraud trial, would be interesting to hear how you all deal with the bankruptcy court analogs.