One interesting note re: 8b/10b encoding. The motivation in the article is accurate, but not the whole story (never is, in the analog world).
Nowadays, 8b/10b (or more realistically 128b/130b) is critical to enable clock recovery by making sure the signal transitions frequently enough.
> Computers can't count past 1
Reminds me of this excellent quote: "Every idiot can count to one" - Bob Widlar