I know of people who do this for Sky Sports UK (traditional premium tv), who hold the exclusive rights to many English Premier league games (soccer). When the off season approaches, call up Sky and ask to terminate your subscription. Either they offer you a really nice deal, similar to what new subscribers get, or you quit for a few months and re-subscribe just before the season starts again. There's more on Sky than just soccer, but obviously that's the main draw for most people.