Netflix is a hostile user application due to perverse incentives.
They see engagement as a proxy for stickiness, and similarly lack of engagement as a leading indicator of churn.
So they implement features that look like they increase engagement, like auto-play while scrolling, auto-play of next title, auto-play of a new series after the end of a series. I don't know about other people, but they absolutely infuriate me.
We normally mute Netflix on entry into the app because we know that it's going to start blaring out of the speakers as the menu is navigated. And even the menu can't be navigated in peace: I need to keep hopping between adjacent shows to stop it trying to auto-play in the background with distracting images. If I want to leave the remote idle, I need to exit the app or find somewhere for focus to rest where it's not going to start playing something.
It's just one or two more "engagement" steps away from getting cancelled.