Much of Netflix’s spend would presumably be on CDNs, which they run themselves not on AWS.
Netflix provides massive storage boxes to ISPs that serve content from within the network of the ISP the user is connecting from. This can save the ISP a lot of external traffic so they generally want to do this to save costs and meet customer demands. YouTube does a similar thing.
They call it OpenConnect:
[1]: https://openconnect.netflix.com/ [2]: https://fosdem.org/2019/schedule/event/netflix_freebsd/ [3]: https://news.ycombinator.com/item?id=11129627 [4]: https://www.slideshare.net/aspyker/container-world-2018 [etc.]