This assertion makes no sense. The whole reason why these APIs are specified based on C is that once a C API is available its trivial to develop bindings in any conceivable language. You can't do that if you opt for a flavor of the month.
Furthermore, GPGPU applications are performance-driven, and C is unbeatable in this domain. Thus by providing a standard API in C and by enabling standard implementations to be implemented in C you avoid forcing end-users to pay a performance tax just because someone had an irrational fear of C.