> So it is possible to resist, but we are not all Jimmy Wales. The pressure to submit is overwhelming. On the level of the employee, there is the specter of unemployment. To willfully reject the logic of the market is to be rightfully terminated. But the pressure to conform to its demands exists at every level. The executive, though better paid, is essentially in the same position as the janitor. To resist is to go. Even the founder, the inventor, the owner, the celebrity is precariously positioned. While they might be spared termination at the hands of management, in the long run, they too end up in the same place. In 1938, Bill Paley, the chief executive of CBS, presciently stated that “too often the machine runs away with itself” (Friendly 168). To obstruct the machine is to be crushed by it. To refuse to go along is to be replaced. Everyone and everything is fungible.

> When it comes meaning in media, we are confronted with an unpalatable choice. Either stable meaning imposed through deliberative control by the few (as tyranny) or the autonomous, impersonal and invisible hand of the attention market, which, in the end, results in the “liquidation of meaning” (Baudrillard 84). Any point in between is an unstable equilibrium. And one can at least negotiate with a tyrant.

A slightly depressing ending to arrive at but an amazing read