I hope they don’t go on with this... I really don’t want to go back to Firefox.
It’s funny when you think of it, now both browsers want to shove ads down my throat. I hate the modern internet.
I have my Firefox homepage set to a blank page and see nothing of the sort.
Because of your comment, I temporarily set my homepage back to "Firefox Home," but didn't see any ads. Just a a few recommended news articles.
Yes, google never shows you ads.
It's also worth pointing out that the included ads are targeted locally on your computer, and none of your browsing data gets sent to Mozilla (https://help.getpocket.com/article/1142-firefox-new-tab-reco...).
And it's also really easy to turn them off (preferences > home > "sponsored stories").