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Hello, Matt from Gallantway here. In some ways, I agree. In fact, Your comment reminds me of the video 'everything is remix'... What do you think we missed? Perhaps a better baseline for comparison would be digging into strategy & tactics from the perspective of PUBG vs Fornite?

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I think that comparison would be interesting, as well as perhaps a third title that carries many of the same marketing mechanisms but in a different genre, to control for trends in that vein. Perhaps something like Path of Exile or Hearthstone.

I like it.

You agree that your article does not identity anything unique and makes a poor argument? Then you ask for what you missed! What you missed is any marketing insight!

Not quite, I agree that a comparison between titles may be a better way to more clearly articulate insights :)

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