Agree that for small collections of data - but imagine the logs on TechCrunch? Or a site that is in between those two? That data is very unique and very qualified. The interesting part is less how relevant the data is - but more how it has never been available before...
I think its a little Ego-heavy for you to think companies should care about your .00000000001% of the internet traffic. Hitwise already gives ISP data about searches being conducted.
- just saying not a business, at least not in my mind.