I've been to all of those places and other than the decor and maybe freshness they didn't seem that misshapen or blemished to me.
My understanding is that they, like many Asian markets, have exclusive long term deals with certain farms. Maybe only for certain types of produce?
Regardless, I find a lot of their produce, especially their greens, to be incredibly fresh and incredibly good looking — much better than what I can typically find at TJs or WF.
"hey theres a huge amount of fruits that are being sold very cheap. Is there a way i could sell then for more?"
So you start a spreading idea that ugly fruit get's waisted and this this is not eco friendly etc. And next thing you know someone on HN is asking "where do i get these ugly fruits" :)
And yes it can be sold cheaper than normal fruits, but if it's more profitable than turning them in to jam, then it's a win.
By the way, not saying that it's wrong, just an interesting way to manipulate people to not being picky and eat all the fruits.
Also, grow your own.. anyone with at least a balcony and sunlight in California has no excuse to grow tomatoes and peppers in the summer.
Grocery Outlet sells hydroponic Live Lettuce for cheap, including the mixed varieties box, at least here.
I should add that tomatoes freeze very well as long as you're using them for sauces, soups etc.
https://www.theguardian.com/environment/2016/feb/05/asda-put...
I've since moved cities, but I used to be able to get a week's worth of fruit and vegetables for under $10. Most items were under $2 per kg.
90%+ of what they shipped me was ordinary surplus produce. Even the "ugly" carrots they sent me were ... just ordinary carrots, as far as I could tell.