I am a fan of giving new nicknames to things when I do any noticeable, even collateral, in extremely early stage, improving.

Financially wise, must be a good thing to do, too, but it is not the main point. The main point is Not that I sound smarter when I use the new nickname(therefore this is not exactly sarcasm), but that I can have a more-at-hand/shorter way to identify the new, subtly improved version, and It saves a lot of words, in the "spoken". colloquial, communication.

Now for the matters of Science improvement itself, I mean, like for Humanity and stuff, I am not clear if this is good, maybe. Science and business, in a very subtle, almost invisible way, mixed. Always have been like this, and it probably will continue like this, for a while.