The story isn't really about yahoo, though. Yahoo is not in the title or the url, isn't prominently displayed on the page, and only mentioned in a few comments. I didn't even realize it was from yahoo until I read your comment and I saw the story when it was originally posted. Checking searchyc, the only s4 story that became really popular was the only one that didn't mention yahoo in the title.
That's a good point. I should have said mostly negative press.