Other people worth reading in earnest: Peldi from Balsamiq (excellent), Rob Walling from softwarebyrob.com, Bob Walsh of 47hats, Max Klein (some may disagree), Joel Spolsky (obviously), David Rusenko from Weebly, and Marshall Kilpatrick. I've seriously spent hours and days studying what these guys have written and am always on the hunt for more gurus.
Every single one of these guys has advice and experience about how to be resourceful while creating, launching, and running your startup. In some cases, they've come up with approaches and techniques that I think are ingenious (patio11 ranks high here).