All specs are defined for 80% reflective objects? What do they assume here? A retroreflective street sign?

Unfortunately there are no standards (yet) to benchmark different LIDAR solutions, but most of their competitors stick to more realistic assumptions.

Then, in general, the website is light of any tangible information:

- Company information: Management, History, Size, Investments, strategic partners, location of company

- Concrete working principle of their LIDAR: Detector principle, wavelengths, laser type used, means of scanning, optical aperture

- Images of actual hardware

- Does their price-tag still apply after they have managed to implement proper functional safety processes and measures?

Very weak, especially considering how much competition is out there. There seems to be a new LIDAR start up every other weak.