There’s something particularly egregious about large corporations trying trademark widely used generic words or terms.

Such behaviour is prohibited most places. That these companies try intimidating people with spurious law suits makes it easy to dislike them.

My own personal favourite is a dodgy gym eqipment company which has been recently bullying various blogers for using the generic term for a group of cyclists, peloton. They can’t have the word it belongs to common language.

It’s crazy. It’s like if McDonalds tried to trademark “hamburger” and then threatened to sue people who live in Hamburg.