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In a word sorta, but if you are on HN you are probably overthinking it. A guy I work with looks for bad small business sites on the side then he tries to convince them to let him "redesign" the site. He then moves their site to WIX and loads a default template that they like. He charges $3000 USD for this. 99% of the work is non technical.

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how does he convince the business to spend money just to redesign it and how big are his clients(10+ employees)? I was able to convince a client(3 person company) that he should have a website, but he just did it himself. Now he wants me to do seo and get more conversions which feels more like an art rather than science to me.

SEO is definitely a science. The formula is authoritive content + number of high quality backlinks = highly ranked site.

However, I do agree that there is a lot of bad information out there, but the process of googles algorithm for ranking sites (page rank) is pretty straight forward at the end of the day

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