I'd say "engagement is the new oil". As long as users keep scrolling, clicking & viewing the money keeps flowing :-/

Data without engagement is less valuable, unless you want to monetize it in less-ethical ways. For the time being, big tech companies aren't stooping to the level of outright selling user data, despite what critics claim.

And just like the production & consumption of oil, capitalizing on maximum user engagement produces some severe negative externalities—particularly in politics.