If you don’t like it, buy another pair of shoes! There are literally thousands of alternatives out there. No one is forcing you to buy this pair.
a) You don't have a better solution, or
b) You have a choice to go elsewhere
If Nike made you go through their own network (a sort of a DRM if you will) to operate their shoes, that's something to be criticized, because it serves absolutely no other function than to lock you into their ecosystem and give them data on you. Anti-consumer practices should always be criticized.