Marie Kondo and the Life-Changing Magic of Japanese Soft Power
nytimes.com
nytimes.com
Neatness re-branded, I suppose.
That’s not why it works. It works because Kondo provides a robust algorithm that works pretty darn well for 99.9% of inputs.
She breaks things down into approachable steps.
She provides an order of operations rooted in an understanding of human psychology: start with the easy things first. Then, move to harder things. Don’t exhaust yourself mentally. Don’t burn up your willpower at the beginning of the project.
She provides routines and ways of making decision making that preserve willpower and help you to avoid the trap of overthinking things.
Marie Kondo is an architect and engineer and psychologist and artist. This is her power.
It may actually be a system of protocols, but you don't get that from the PR pushes.
Extrapolating it to a soft-power attack by Japan is similar to China viewing Facebook as owned by the CIA.
japans soft poweris denial od history
But she wrote books for japanese audience in Japanese. Wouldn't it imply that easterners have also forgotten it? How would her books be best sellers in 'other societies' if they already remember it.