The guys at Roland are genius. I have a somewhat old Roland RD-150 digital keyboard. While searching online for the user manual, I found a 'firmware update' on the official site.
I was curious. My keyboard is pretty old school, it doesn't have USB or anything like that. I downloaded the firmware update and opened the zip file.
It contained a readme... and a .midi file. It sort of blew my mind. They were sending firmware updates over MIDI! You had to press a certain key combination on the keyboard and play back the MIDI file into the MIDI in, and the firmware update would be complete.
True hackers.