Ghostery Plus makes money while blocking publishers from doing the same

Yes, Cliqz and Ghostery are majority-owned by HBM (with Mozialla as a minority investor). However, Cliqz and Ghostery treat all websites and ads equally, and make no exception for HBM websits or ads. Everybody can see that when visiting sites like focus.de or chip.de with Cliqz or Ghostery turned on.

No, because they make money without you having really a sense of what you pay.

I'm ok with people asking to pay: give a clear money price, or make content related ads with no trackers that integrate well in your experience. In my house, we pay for netflix, github, spotify... I also use Android apps with discret ads.

I'm ok with people blocking me if I don't want to pay. Paywal ? Fair enough, I'm not mad at you, you need to make a living. I just hope your content is worth enough to make people pay for it.

For both those cases, the deal is clear.

But right now, most sites are saying "it's free", while it's not. And for people not blocking protecting themself, the price is impossible to figure out, and ever changing, with all those scripts pumping trackers and ads. Not to mention the user experience is terrible, and sometimes dangerous.

They are making people, and sometime even society, sign checks without a number on it. Sorry, but not sorry.

TL;DR: If it's free, you don't care that I have an ad blocker. If it's not free, make the price clear.