It’s mainstream in the sense that it’s commonly discussed in media, but isn’t mainstream in the sense of adoption or anything like adoption in our lifetimes. Consumption of animal products is growing, and if you want that to change, you have to recognize what reality is first. The future looks like China and India being able to afford more animal products to per capita, especially China, and that’s not the kind of transformation lauded in this article or your post.
Some “Impossible Burgers” on the shelves in Whole Foods isn’t a revolution.