I remember first reading wired in 1994 - when it was a wholly different magazine. It was packed full of insightful and interesting articles about the rising tech-scene and it really had a huge effect me. I found it completely inspirational. A mix of social theory, art, design and technology - articles about memetics (
http://www.wired.com/wired/archive/2.10/godwin.if.html) and 'the well' (
http://www.wired.com/wired/archive/5.05/ff_well.html) .. and a whole host of interesting stuff, that I don't think I'd have been exposed to otherwise.
There was a UK edition for a while, which wasn't profitable enough (eventually leading to it being pulled). I bought every issue and read it religiously.
Then, around the height of the first dot-com bubble - it morphed into a different beast, and in my opinion began to distance itself from its original core readership. It seemed that it was gearing itself as a publication for geeks-with-money, and the articles were also distanced from each other by multiple pages of adverts for the kind of luxury-tech products that only the very rich could afford.
I put up with it for a while, it had a kind of aspirational appeal .. but after a while, became very fed-up with the inverse-proportionality of magazine thickness to interestingness.
The style of the journalism has always involved a degree of wide-eyed hyperbole .. but I think this is understandable. For a long time the magazine championed technology's ability to change the world in an exciting and positive way. There weren't many other publications which were seeking to do the same.
I wouldn't consider buying it now.. it's not the same as it was. I've also noticed that the blog has undergone a change - I'm kind of shocked by the poor level of journalism .. I suppose - like much of the web - the wired blog is trying to attract eyeballs. It's sad, but things aren't like they used to be.