I automated all of my social media
patwalls.co
patwalls.co
This is the first point under the "There are some downsides to automating" section. I think that's the most important thing to read and realize whether you should even continue to read or not.
If social isn't a marketing strategy your startup is using at all, yeah, do this. It doesn't really matter too much then. But if you're actually trying to use social for any value, doing this is a terrible idea, in my opinion. The author/OP phrases it as this is all a good idea if social isn't your main marketing/acquisition channel, but I think this is still a bad idea if social is even your secondary or tertiary marketing/acquisition channel. Your engagement will tank on social, and people will be able to smell it a mile away if your social is worth engaging with or not. It's quite easy to tell if stuff like this is automated or not. I feel like the OP downplays that too much.
With that said, you do you, and decide what works best for your company. ¯\_(ツ)_/¯ This is still a useful post if you put what I mentioned above aside, and decide to do this for your social strategy.
Yeah I agree, maybe I should have said if it's not in your "Top 3"
I think it also depends on your resources. If you're a solo founder then it can be hard to justify much time on social media.
And I also think you can have both. You can automate some posts, and also do ad hoc stuff. In my use case I publish articles on a consistent basis, why not automate the social media side of that?
I got >100k genuine users in my facebook group, 10k users on instagram etc and now I have stopped automation on both as the genuine user interaction suffices for growth.
Got API privileges revoked by twitter and the moral of the story if you have to be a 'crook', go all in ;)
ps: my first version of the project is here: https://github.com/ganeshkrishnan1/socialmediabot
Now I use scala, tensorflow and stanford NLP
> Note - this post is about automating my business social media accounts. I think automating stuff on your personal accounts or using bots is bad.
(Just to be clear I didn't actually do any of this.)
And the last machine that'll be running will probably be a machine desperately trying to talk to a payment API because it needs to bill their long dead client after some other algorithm overspent the client's ad budget...
https://pbs.twimg.com/media/Dvcbv4ZXcAAAEJR.png
Also maybe add some more variation to the posts so that it looks human. When you pick a random article, and then stick a random block quote from the article on a picture... maybe just post your random quote as text and forget the picture every once in a while. Just to break up the visual rhythm.
Also throw in a retweet from a list of accounts you like every once in a while.
Edit: And last thing... really. Real humans rant. We get stuck on idea and make several posts on the same subject in a row.
You can easily schedule a years worth of ranting in a couple hours with a tool like buffer. Just post 3 things about the Steve Jobs biography in a row like you just now got around to reading it.