Personally what I've come to realize over the years is that 'Use a startup while its young, get rid of it and get on the next startup once it grows beyond just being a simple pre-seed, 1st round startup'.
My reasoning comes from the amount of cash investors pour money into startups, and startups having insane amount of deals at the very start in order to attract costumers like uber had and airbnb to an extend. After the 1st or 2nd round is where a strong cfo either joins or the VC's involved want to capitalize on what they got so they are trying to squeeze things in and butcher the level of service something provided so they can either IPO or sell for big $.
What am saying is not always the rule but it does apply to a lot of things.
- New currency exchange card coming out amazing rates etc, 3 years down drops down to whatever your bank was going to give you
- uber is a cheap taxi alternative you can use by abusing its own staff and investor money, cool 5 years down the line it becomes the same as any other taxi out there and still manages to abuse their staff
- airbnb has some nice quality for money accomodation cause they are taking care of the product? fine again few years down the line when it gets streamlined and is getting squeezed for its maximum value they drop their customer support standards etc.
So yes thats it for me, am not going to remain a loyal customer anymore, am going to use your startup and its initial investing deal you are giving me, and am going to jump ship to the 1st startup that is coming out to beat you. Sounds very egoistic, its not though, am just tired of getting treated like a sheep.
P.S not a startup but a company that I very much liked Blizzard is changing face and its getting squeezed out for money from Activision, I feel betrayed so am a bit biased on my views but as my father once said: 'I bought a miele washing machine 25 years ago and it still works like a charm. I bought a brand new Samsung washing machine as a 2nd and broke within 3 years and good luck with warranty, if companies are going to treat me like this from now on, then am going to treat them like that'.