https://www.nytimes.com/2017/07/07/business/dealbook/sec-ini...
With this, people have a few hours to get the reports which means miliseconds matter less.
I knew an SRE that wanted to put up a fake earnings report until the official time at which the real one was released, to disincentivize this behavior, but the lawyers nixed that idea really quick.
1) They say that earnings will come out at a certain time, so they better be out at that time or else the SEC comes after them. If they just posted earnings as coming out at say 12:00:30 instead of 12:00:00, that just shifts the problem 30 seconds later.
2) The bots will just run for an extra 30 seconds, and will still have the advantage over ordinary people.
(Something I'm not clear on: regular Google - and Hacker News, for that matter - will sometimes just make a user's connection slower if they repeatedly hit it with traffic. Why not use that on bots that hammer the investor relations site? It completely disincentivizes these bots if the 100 requests you made at 11:58:30 mean that you get stuck with a 5 minute delay and don't get the information until 12:03:30. Or maybe they do use this approach and the SRE in question just didn't bother to tell me.)
For the latter, companies are not required to release reports on their website in a timely manner. That’s what EDGAR is for.
Fixed release times also means that the companies submitting the filings cannot pick an advantageous time. Imagine if Musk was sitting atop a really horrible Tesla earnings report. If he could manipulate the exact time of its release he could leverage all sorts of things.
Sounds like a good hacker movie.
There's already protection against him insider trading. Not sure what else "leverage all sorts of things" is.
Because the market opens with an auction, giving everyone time to retrieve the information, digest it, and place their orders. Whereas, if the market is already open, whoever's closest to the source of information, and the exchange, has an advantage.