Just that the public should demand that all research using public money is done openly, so all data and papers are accessible to the public in perpetuity.
Researchers are welcome to refuse to accept that deal, just so long as they don't take any public money.
Simples.
In some countries this is basically enshrined in law: there's a big table of journals ranked from high to low, and you need a certain number of publications in the high-ranked journals to keep your job with a public institution. Many of the high-ranking journals are closed access, for-profit.
http://blog.boletsis.net/level-1-level-2-publications-norweg...
Pretty much any developed country. Research funding is guided by metrics and publishing is a very strong component. As anyone can create their own personal journal, only the leading and established ones count.
NIH Public Access Policy 2008 (Within 12 months the public must have access of all publicly funded research. (NIH = National Institute of Health)
The law is bellow:
"The Director of the National Institutes of Health shall require that all investigators funded by the NIH submit or have submitted for them to the National Library of Medicine's PubMed Central an electronic version of their final, peer-reviewed manuscripts upon acceptance for publication, to be made publicly available no later than 12 months after the official date of publication: Provided, that the NIH shall implement the public access policy in a manner consistent with copyright law."
The NIH Public Access Policy is an open access mandate, drafted in 2004 and mandated in 2008,[1] requiring that research papers describing research funded by the National Institutes of Health must be available to the public free through PubMed Central within 12 months of publication. PubMed Central is the self-archiving repository in which authors or their publishers deposit their publications. Copyright is retained by the usual holders, but authors may submit papers with one of the Creative Commons licenses.
https://en.wikipedia.org/wiki/NIH_Public_Access_Policy
Three times Congress has tried to over turn this rule and academic protest keep the law in place. Sadly I still think most don't know about it.
Ironically, it's only the CS/Math-type journals where there's lots of people doing OA advocacy where this is more of a pain because I have to remember to do it myself.
And from the researcher end, if it's not in PMC, I can't claim credit for it on grants.
Is this true? Most Elsevier journals in mathematics (my field) do not have publication fees. In fact, I think of publication fees as one of the hallmarks of an open-access model.
Because if all my data needs to be made available, identifiable health data is part of that.