> "When is a company abusing it's first amendment rights and dangerously coercing behavior, a la "yelling fire in theater"?"

I really wish people would stop using that example. That standard of free speech is obsolete, and it comes from an abhorrent case where a draft protestor during WWI was arrested for telling people to dodge the draft. "Yelling fire in a theater" was used to justify upholding his conviction. It's a deeply immoral standard of free speech.