I’m a bit concerned about how much data Google has on me and I do think Apple is genuinely more concerned about user privacy. But what’s the difference in practical terms really? Google uses my data to target ads at me but doesn’t actually give any of my data to its ad-buying customers. Apple doesn’t do this but is obliged to turn over my iCloud data to the government with a subpoena. Since this is really the scenario we should be most concerned about and since all tech companies are required to comply with the law it seems to me that the only way to have any meaningful online privacy is to not use cloud services from any vendor.