DDG satisfies most of my searches on the first go, and I’ve never had success with !g after a failed DDG query.
Furthermore, the Google results has a cluttered design with sparse information, so it takes much longer to figure out that I haven’t found what I’m looking for.
I’d say Google is the one failing to compete on search quality. At one point they did, but now Google’s consumer products compete on brand awareness and price, which they can only do because of their conquests in the advertising industry. Most people are not Google’s customer, they are part of Google’s enterprise product: the attention of people whose data profiles meet various requirements.
Well, Microsoft's test completely backfired on me. I ran the test many times. In most cases, one of the columns had clearly better results, and 80+% of the time, that column was Google.
Small sample size to be sure, but it covers 100% of the population I care about in choosing a search engine (me).
Granted, this was Bing, not Google, but I kind of doubt DDG would fare better. (And in non-blind tests, I definitely fell I'm getting the worst results from DDG).
And I also pretty much never have to use !g. DDG results are sufficient most of the time, and when they are not, I notice Google usually also fails to provide satisfactory results.
I like ddg, i support them, but for any but the most basic queries google is a solid tier above.