Big Mac trademark cancelled across Europe

m.independent.ie

38 points·davem8··5 comments

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They are only in Ireland and they have been in business for over forty years under that name.

I don't think anyone accidentally walks into their store thinking it's McDonald's.

https://goo.gl/images/KqX3tJ

I mean look at this.

Mcd can always hit back with a lawsuit if there is evidence I'd credible deceptive after practice.

relevant excerpt from https://www.theguardian.com/business/2019/jan/15/mcdonalds-l... :

> because McDonald’s had argued that similarity between Big Mac and Supermac would confuse customers

What's more ridiculous is McDonalds trademarked the name of a competitors (arguably) flagship product - which they(McD) never used:

> “They trademarked the SnackBox, which is one of Supermac’s most popular products, even though the product is not actually offered by them,” said McDonagh. “The EU is basically saying either use it or lose it.”

https://www.supermacs.ie/menuproduct/mighty-mac/

I can't possibly imagine why McDonalds would be litigating against this chain!

I guess I would need to see the decision. I think a "Big Mac" is a fairly known thing. There even is a Big Mac inflation index, because of how uniform they are.

Edit: I guess it is a purchasing power parity index.

Here is a sort of interactive infograph version of the Big Mac index: https://www.economist.com/news/2019/01/10/the-big-mac-index

The data is on github: https://github.com/TheEconomist/big-mac-data

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