They have practically monopolized news distribution, helped to destroy the business model of an important social service and now they would like to make up for it by giving a fraction of the money back?
For how they're helping, it's really hard to get people to care about websites. People as a whole just don't care. They don't want to visit your website. So we publish our stories and share them to Facebook. We get about a 10% click through of people who saw the story, which is better than we'd do without publishing to Facebook.
On the other hand, our biggest draw is the event calendar, organizing all of the city and business events into one local calendar. People visit for the events, and then also click on news headlines they find interesting. Up until April 2018, we got this event data from the Facebook events API and linked it all back to Facebook if people wanted more details. A win-win I think. In April 2018, they shut off the events API with zero warning. So these public events from businesses who want people to attend their events, events which are visible by people who are not even logged into Facebook, are now considered private data by Facebook and no longer part of their API.
The big draw of aggregating them is that people see a curated list of good events that are actually near them: in a small town, just clicking Discover on Facebook events shows you mostly stuff from the big cities nearby. It takes a few clicks to get to events actually happening in the small town itself. We still have it, but we have to type it all by hand every week, which leaves less time for writing stories, talking to story leads and city officials and customers, selling ads, you know the actual "local news" part of the business.
Facebook, if you're reading this and want to help local news: turn the public events API back on. A local band playing at my local brewery is not private information, it is the definition of "things that should be shared".
I haven't explored more of the popular avenues for this though, things like "if the mouse moves to close the tab, show a pop up asking for a signup". It might convert but it's not something I'm comfortable doing at this point.
When I asked Facebook support, they gave me two options: direct users to the Facebook Local app (bypassing my site), or have every business I wanted to collect event data from log into my site and store their user access token, and that would give me permission to collect their events. This token needs to be re-upped every so often, so now I'm asking hundreds of people to log into my site every month just to keep their events populating. Most of the business owners can barely use Facebook to begin with, it's just a non-starter.