I am really skeptical of promise of materials like graphene because although i have heard about magical properties for so many years now i have never heard of practical mass manufacturing completely upending an old school method for something. May be i am not knowledgeable enough.
This is one of the technologies that is increasingly important for the future of the earth especially in water poor countries with heavy population.
In the large scheme of things it might turn out cheaper to move population closer to the coasts, have desalination plants instead of other solutions to water scarcity assuming renewable energy costs reduce significantly as well along with a lot of surplus.